An appeal to emotion is an argument in which you try to convince someone using emotions to have the person convinced because of a certain way he or she feels. Of course using emotions in making decisions is a good thing. We should never make a decision based on something we do not feel will help us emotionally. Appealing to emotions has many forms. Appealing to pity is when we want someone to do something based on feeling sorry or helpless to something. The book uses charity as an example, which helps clarify what appealing to pity is. Appealing to fear is what politicians use to get things done. Appealing to fear is using fear to scare people into doing things or buying things. Appealing to fear is the biggest and best appeal to emotion. It has the best track record of emotion appealing. What drives the world is fear. Fear about global warming, war, and nuclear weapons leads us to build the biggest military. Fear about the economy has caused us to dip into our retirement to have money. Oil speculation has caused a spike in global prices. An appeal to spite is when someone tries to appeal by having two wrongs to make a right.
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